Professor Morten L. Kringelbach is the founding director of the Centre for Eudaimonia and Human Flourishing at Linacre College, University of Oxford. He is a Professor of Neuroscience at Oxford and Aarhus University, and a fellow of Linacre College. His research focuses on reverse-engineering the human brain to elucidate the neural basis of pleasure (hedonia) and the life well‑lived (eudaimonia), using advanced neuroimaging, deep brain stimulation, and whole-brain computational modeling. He has made significant contributions to our understanding of reward, pleasure, music, and the neural mechanisms of well-being. Morten has published 14 books, and over 450 scientific papers, chapters and other articles.